Our client, a Fortune 500 technology company with a global presence, engaged Advertising Ninjas to support the launch of a new consumer electronics product. With strong internal R&D and a loyal customer base, they were looking to create a launch campaign that would not only reinforce their market leadership, but also capture the attention of new customers across both B2C and retail channels. The goal was to deliver a high-impact, multi-channel rollout that combined physical presence, digital engagement, and media visibility.
Even for established technology giants, launching a new product in today’s competitive landscape requires more than innovation—it demands flawless execution across every touchpoint. The client faced the challenge of standing out in a saturated market while reaching a diverse consumer base both online and in-store. In addition to needing a compelling retail strategy, they required cohesive brand storytelling, widespread media coverage, and real-time performance tracking to justify investment and demonstrate ROI.
To create an immersive and cohesive brand experience, we began by designing and engineering a custom-built kiosk for product demonstrations. These kiosks were deployed across key retail locations and tech expos, offering hands-on interaction with the product while reinforcing the brand’s commitment to innovation and design excellence.
We then managed the client’s presence on an industry trade exhibit tour, securing strategic placements at high-profile tech expos and B2B events. These appearances helped build early momentum within the professional community and allowed potential partners, distributors, and media contacts to experience the product firsthand.
Concurrently, we coordinated retail integration efforts, securing shelf placement in top national electronics retailers and online marketplaces. We also collaborated on product packaging, ensuring the design aligned with the brand’s visual identity and resonated with in-store shoppers and online buyers alike.
For the launch itself, we executed a nationwide media campaign that resulted in product coverage across more than 200 television news segments. From local affiliates to national networks, the product became a feature story, driven by a compelling narrative and strong visuals we helped develop in partnership with the client.
Digital activation was equally strategic. We launched targeted online advertising campaigns that drove traffic to the client’s e-commerce site and retailer landing pages. Every ad was paired with a unique product code to track performance by channel, location, and audience segment. This level of attribution gave the client actionable insights and a clear understanding of which strategies were delivering the highest return.
In addition to our digital advertising and retail strategy, we implemented a targeted social media ad campaign across platforms such as LinkedIn, Instagram, Facebook, and YouTube. These campaigns were tailored to reach both consumer and professional audiences through precise demographic and behavioral targeting. Ad creative was designed to highlight key product benefits through video demos, interactive carousels, and testimonials. Our team optimized these campaigns in real time, ensuring high engagement rates and click-throughs to the online sales funnel. The social ads not only generated direct conversions but also reinforced brand presence in spaces where the client’s audience was already active and engaged.
To further build credibility and industry recognition, we secured feature coverage in leading print and digital publications across the electronics, software, and technology sectors. Articles and product spotlights appeared in respected titles including top-tier electronics magazines, software industry journals, and forward-facing tech publications. These editorial placements positioned the client as an innovator in the field, lent third-party validation to the product’s performance and design, and significantly amplified the perceived value of the launch. This level of industry-specific exposure helped establish the product’s relevance not only to consumers but also to developers, integrators, and enterprise buyers.
The launch exceeded expectations across every major KPI. The product gained rapid market adoption, supported by strong in-store presence, robust online engagement, and widespread media recognition. Online sales conversion rates surged within the first 60 days, with a clear attribution path to our digital advertising efforts. Retail partners reported increased foot traffic and customer interest, while internal stakeholders noted significant brand lift in key markets.
Ultimately, the campaign helped solidify the client’s leadership position in the category and delivered a scalable framework for future product rollouts. The client expressed high satisfaction with both the execution and the measurable impact of our work.
Our ability to bridge physical, digital, and media channels allows us to deliver comprehensive, results-driven marketing solutions for industry leaders. For this Fortune 500 client, we combined creative execution with enterprise-level strategy, giving them not just visibility—but velocity. From concept to shelf to screen, Advertising Ninjas delivered a fully integrated launch campaign that moved the market and maximized return.